AI has been both blessed and cursed to be in the public eye in 2023. Correct understanding of AI in society is important to ensure that AI is not misused or misrepresented. Journalists have the role of informing the public on topics that might be in their interest. As AI researchers we are trained to write scientific articles with a particular level of precision and communication style, for an audience of fellow AI researchers. Most of us do not know how to effectively talk to journalists and communicate our work to a general audience. This tutorial aims to give you the basics to cover that gap.